Engine Yard Announces Support For Java And Partnership With Oracle Public Cloud

Today, Engine Yard announced support for Java on its Platform as a Service infrastructure. The addition of Java to its Platform as a Service means that Engine Yard now supports Java, Ruby, PHP and Node.js. Engine Yard will make Java available to developers by way of a technology stack based on Ubuntu Linux. Customers will be able to manage Java applications and environments by way of a Angular.js and Node.js user interface. Engine Yard also announced that it will add the Oracle Public Cloud to its supported list of cloud providers in addition to IaaS platforms Amazon Web Services, Verizon Terremark, and Windows Azure. Engine Yard’s support of Java continues the trend of polyglot compatibility within the Platform as a Service space. Meanwhile, its partnership with the Oracle Public Cloud illustrates the co-implication of PaaS and IaaS and the way in which Platform as a Service vendors are increasingly dependent on IaaS infrastructures to develop and expand relationships with developers and customers. Java will be available on the Engine Yard platform within 30 days.


Node.js Available On Engine Yard PaaS

Engine Yard announced the availability of the Node.js programming language within its Platform as a Service environment this week. The announcement means that Engine Yard’s PaaS now supports Ruby, PHP and Node.js. Node.js is an open source programming framework that boasts a unified concurrency environment that enables the construction of real-time, distributed applications. Because Node.js is built on JavaScript, it has the ability to bring together front end and back end, server facing architectures. Node.js is typically used to build applications that require real-time, concurrent feedback across an ecosystem of applications that have significant response times as exemplified by gaming applications, geospatial/travel applications, social networks, dating websites and website analytics applications. The availability of Node.js underscores Engine Yard’s commitment to open source technologies that empower customers to build powerful web applications. Node.js is the second most watched application on the GitHub repository and is used by enterprise customers such as LinkedIn, Walmart, eBay and NW Natural, a gas utility in the U.S. Pacific Northwest.

Totango Promises To Increase Revenue For Customers Of PaaS Vendor Engine Yard

Platform as a Service vendor Engine Yard has added a new participant to its Add-ons program in the form of Totango, a “cloud-based customer engagement platform.” Totango will help Engine Yard’s customers monetize applications they create using its PaaS platform by providing tools to increase conversion rates, boost customer engagement and retention as well as increase customer lifetime value. Totango provides insight about customer engagement with cloud-based applications in addition to marketing campaigns tailored to the specifics of an application’s customer base and its purchasing behavior. Moreover, Totango provides customers with Appbox.js, a javascript application that allows creators of software applications on Engine Yard’s platform to communicate directly with their customers. Totango’s partnership with Engine Yard illustrates yet another cloud market niche in the form of applications that provide insight into more effective monetization channels for cloud-based applications. Startups and developers in particular will benefit greatly from visibility into customer behavior and correspondingly tailored marketing campaigns designed to increase conversions and grow a customer base for PaaS-based applications such as those created within Engine Yard’s platform.

PaaS Vendor Engine Yard Unveils Expanded Partner Program For Solution, Technology and IaaS Providers

Today, PaaS vendor Engine Yard revealed details of an expanded partner program for three tracks of partners, namely, (1) Solution Providers, (2) Technology Providers and (3) Infrastructure as a Service providers. The Engine Yard partner program elaborates how Engine Yard will assist partners that contribute to the ecosystem of products and services that surrounds its PaaS platform. Engine Yard hopes that the partner program will uniquely position it to “provide the most robust cloud offerings available to developers” as a result of the way in which its partners collectively enhance the value of its PaaS offering.

The three partner tracks in Engine Yard’s Partner Program are as follows:

Solution Providers

Solution providers are “dev shops, design agencies, consultants and systems integrators” who use the Engine Yard platform as a service to deliver products for their clients. Engine Yard claims over 200 solution providers at present.

Technology Providers

Technology providers are vendors who offer third party software that are either integrated into Engine Yard’s PaaS platform or otherwise serve as platform “enhancements or extensions.” Over 100 technology providers enhance Engine Yard’s platform currently.

Infrastructure Providers

Infrastructure as a Service providers offer Engine Yard within their IaaS offerings as branded solutions for customers seeking a PaaS solution that matches Engine Yard’s “deep expertise in Ruby on Rails and PHP.” Examples of Engine Yard’s Infrastructure Providers include Amazon Web Services and Terremark.

Engine Yard offers partners a variety of technical and sales and marketing support in order to contribute toward their success. In addition to the partner program, Engine Yard announced a startup incubation program that facilitates the movement of “early stage companies from an idea to running cloud-based applications in production easily and cost-effectively.” Participating startups will receive free premium technical support, free development hours and discounts on training and other consulting services from Engine Yard.

Engine Yard Claims Leadership Of PaaS Space With $28 Million In 2011 Revenue

PaaS vendor Engine Yard announced record growth for 2011 marked by $28 million in revenue and over 2000 paying customers. The revenue growth rate of 58% and an over 50% increase in the number of customers in 2011 enabled Engine Yard to claim leadership in the PaaS space. Other highlights for 2011 included the acquisition of Orchestra and the launch of Engine Yard labs, which provides users with the opportunity to examine new features and functionality in a test environment. Engine Yard acquired Orchestra in August 2011 to form the basis of its Orchestra PHP Cloud for deploying and managing PHP based applications. Today, Engine Yard’s Orchestra PHP Cloud runs alongside its Ruby on Rails-based Engine Yard Cloud. Engine Yard’s Orchestra PHP Cloud celebrates a significant release later this month featuring increased configurability through APIs and higher performance due to optimized stack images, as well as superior auto-scaling. San Francisco-based Engine Yard is backed by Benchmark Capital, New Enterprise Associates and Amazon.com.

Heroku Adds Support For Scala As PaaS Goes Multilingual

This week, Platform as a Service vendor Heroku added yet another language to its growing “polyglot platform.” Heroku now supports Scala, the Java virtual machine language that combines objected oriented and functional programming. Heroku began as a Ruby on Rails Platform but recently followed suit upon its August announcement to support Java by adding support for Python. Heroku’s Cedar stack release now supports the following languages: Ruby, Node.js, Clojure, Java, Python, PHP and Scala.

In September, Heroku announced a partnership with Facebook that allows Facebook developers to directly launch Facebook applications by selecting Heroku as an external provider, and then provisioning and launching the application from within Facebook’s development interface. Within twenty four hours of Facebook revealing its deployment of Timeline and a host of other features, Heroku reported the deployment of 33,800 Facebook applications, amounting to a rate of over 20 Heroku Facebook applications per minute.

Heroku’s rapid transition to a progressively multilingual platform illustrates the way in which Platform as a Service vendors are using multilingual support as a way of keeping up with the increasingly dominant IaaS space. PaaS vendor Engine Yard recently announced support for JRuby subsequent to its acquisition of the PHP platform Orchestra, to complement its Ruby on Rails platform.

Given all of the hype about OpenStack, Red Hat and Amazon Web Services, PaaS vendors may well be coming to the realization that the best way to compete in the enterprise space is to empower developers to deploy applications in as many languages as possible. Google App Engine, Microsoft Azure, VMware’s Cloud Foundry and AppFog all embrace more than one language and are increasingly following the market trend to diversify their linguistic offerings to the development community.

Heroku was acquired by Salesforce.com in January 2011 for $250 million.