IT management provider Kaseya today announced the launch of Release 9 of its Enterprise Mobility Management (EMM) platform for mobile devices and their attendant applications. EMM delivers a suite of products and services that help small to midsize business tackle the challenge of managing the proliferation of devices used within their IT infrastructures. More specifically, EMM integrates bring you own device (BYOD) management, mobile device management and mobile application management capabilities in a way that empowers IT administrators to manage devices, applications and their associated policies and procedures by means of one application. Kaseya’s EMM platform boasts rapid onboarding of devices in conjunction with the rapid deployment of policies and procedures for authorizing authentication and access protocols for different devices. The integration of mobile device management with BYOD allows customers to centralize and automate the control of devices such as laptops, PCs, servers and smartphones within the purview of their network infrastructure. Importantly, Release 9 introduces Kaseya’s private cloud as the foundational infrastructure for EMM, thereby giving customers the elasticity, scalability, redundancy, failover and unified security specific to well architected cloud infrastructures. Launched at a disruptive price point based on a monthly fee per user as opposed to per device, Release 9 of Kaseya’s Enterprise Mobility Management platform promises to consolidate Kaseya’s market positioning within the IT management landscape for SMBs by delivering enhanced operational simplicity for device and application management in addition to attractive pricing that leverages Kaseya’s newly introduced private cloud. Founded in 2000, Kaseya serves over 10,000 customers in 20 countries.
Marketing automation vendor Act-On today announced a set of enhancements to its platform that enable marketers to more effectively evaluate and transform the efficacy of their marketing campaigns. Specifically, Act-On delivers enriched reporting, a more easily customizable user interface and expanded integrations with third party vendors that give marketers increased flexibility with regard to the bi-directional exchange of data with applications that participate in outbound and inbound marketing initiatives. Newly announced reporting functionality includes funnel report capabilities that visualize the flow of data at different stages of the marketing process as illustrated below:
Funnel reporting enables marketers to drill-down on leads from different stages of the application progress and track their progress over time. Moreover, Act-On announces the availability of a more easily customizable dashboard that allows users to selectively organize their favorite marketing campaigns and analytics and data visualizations of interest. As part of its focus on delivering a marketing platform for small to medium-sized businesses, Act-On now delivers expanded integrations and APIs for CRMs such as MS Dynamics, Sugar, NetSuite given that many smaller companies cannot easily afford Salesforce.com, which Act-On supports as well. Despite having roughly 200 customers with over $500M in revenue as noted by Act-On’s CMO Atri Chatterjee in an interview with Cloud Computing Today, Act-On’s focus on mid-market companies renders it unique in the marketing automation space, particularly because it delivers an integrated platform featuring increasingly rich user experience functionality and the one of the few month to month contracts in the industry. The marketing automation space should expect to hear more news regarding the rate of Act-On’s impressive product innovation as the company continues to focus on delivering a turnkey marketing platform for SMB customers with a richness of functionality more commonly seen amongst products geared toward the enterprise.
Thin client leader NComputing recently announced that So-net Corporation, a member of the Sony Corporation, became the first service provider to deploy its newly released desktop as a service solution. NComputing’s desktop as a service solution enables organizations to deliver a unified environment for computing in conjunction with simplified provisioning, enhanced control of end user experiences and streamlined achievement of compliance regulations. Because NComputing’s Desktop as a Service solution leverages its vSpace virtualization platform, the solution is targeted towards SMBs that are interested in a non-VMware or Citrix-based virtualization platform such as vSpace to serve their virtualization needs. Moreover, NComputing’s Desktop as a Service solution can be integrated with its recently released workspace solution, oneSpace, to serve the needs of mobile customers in addition to desktop environments.
vSpace’s integration into NComputing’s Desktop as a Service offering is illustrated below:
Architected using a server based computing model, NComputing’s Desktop as a Service infrastructure delivers one OS to multiple client terminals whether they be laptops, mobile devices or thin clients. Designed specifically for organizations seeking a low cost solution with minimal complexity with respect to the heterogeneity of the computing experience of end users, the solution allows for the backend management of its Desktop as a Service offering by means of the vSpace management center. Service providers have the option of rebranding the solution or opting for a co-branding deployment as befits the needs of each customer.
NComputing’s decision to target SMBs for its Desktop as a Service solution represents a highly astute strategy to consolidate its positioning within the largely untapped SMB market that has been overshadowed by the battle for enterprise cloud market share waged by giants such as Amazon Web Services, Microsoft Azure and Google Compute Engine. As noted by NComputing’s VP of Global Marketing, Dave Burton, in a phone interview with Cloud Computing Today, the market for NComputing’s DaaS opportunity constitutes a $600M market in a fragmented SMB space that contains no clearly defined market leader as of yet. While NComputing stands poised to carve out a leadership space in the larger market for cloud products and services for SMBs, the larger point worth noting is that the SMB space represents a potentially lucrative market for cloud products and services both in and of itself, and as part of a larger strategy that carries with it the possibility of an on-ramp to market share within enterprise cloud computing as well.