Q&A With Jon Gacek, CEO Of Quantum, On The Rise Of Corporate Video Usage And The Storage Industry

Cloud Computing Today recently spoke with Jon Gacek, CEO of Quantum, about the demands that the proliferation of video-based data imposes on the storage needs of Quantum’s customers. As noted below, Mr. Gacek elaborated on the way in which increasing volumes of video-based data creates special challenges for customers that are driving them to seek storage solutions with the performance, scalability, data retention, automation and indexing capabilities specific to Quantum and its partners.

Cloud Computing Today Question #1: How do you envision the effect of trends in the usage of IP video traffic on the storage industry?

Jon Gacek, (CEO, Quantum) Response #1: The increasing amount of video is creating greater storage demands, including the need to ingest larger files at high speeds, to retain that data cost effectively for long periods of time and to ensure the data can be easily accessed and shared for collaboration, analysis and re-monetization or other reuse. All of this creates new opportunities for the storage industry to help customers.  However, as video transitions from HD to 4K and even higher resolutions, general-purpose storage companies are finding it increasingly difficult to meet the performance demands associated with storing and managing such data.  As a result, customers are turning to storage providers like Quantum that can offer specialized solutions optimized for video workflows.

Cloud Computing Today Question #2: What challenges does the storage industry face in relation to the rise of corporate video?

Jon Gacek, (CEO, Quantum) Response #2: As is the case with video, generally, the rise of corporate video creates new data storage and management challenges for customers and opportunities for specialized storage providers to help them meet those challenges.  A key element of this is understanding that the customer looking for a corporate video solution often isn’t in IT.  For example, it may be a marketing leader trying to leverage video assets across multiple platforms and channels to drive greater brand awareness or promote a new product.   They don’t have time to become a video storage expert, but they also want to maintain control of their video rather than depend on an already over-burdened IT department.  This means they want solutions that are easy to use, include a high level of automation and cost as little as possible.  And it’s this cost factor that makes the ability to offer tiered storage solutions such a differentiator in the storage industry.  Moving video data off expensive primary storage to lower-cost disk, object storage, tape or cloud tiers can result in significant savings.  At the same time, it’s critical that the storage system be able to keep track of where that data resides and provide ready access to it when needed.

Cloud Computing Today Question #3: How will the storage industry tackle the problem of indexing unstructured data (such as a notable moment within a soccer video that might be untagged because it is unrelated to a goal, for example)?

Jon Gacek, (CEO, Quantum) Response #3: It’s definitely true that being able to add structure to unstructured data through analytics and indexing enables you to get much greater value out of your data.  In the video space, there are a number of companies that provide such capabilities.  In fact, we have a partner with some great technology that provides high-speed automated video and image search.  You identify the image or kind of shot you’re looking for, and the system can search through massive amounts of data incredibly fast to deliver the results – hours of video can be searched in minutes.  This has a wide range of applications, from the sports video example you referenced to government intelligence and counterterrorism to video surveillance. Video surveillance is also a good example of how technology is enabling benefits beyond those originally envisioned for crime prevention and prosecution. For example, municipalities are now using it to monitor and analyze activities at ports to identify ways to increase logistics efficiencies, and retailers are analyzing the data they get from in-store cameras to understand shopping patterns and how the placement of goods can be optimized to increase sales and bolster customer retention.  However, none of this is possible unless you have the underlying storage infrastructure that can handle the special demands of managing, preserving and delivering video data.