Loggly, a cloud based, log data analytics platform, today announced the finalization of $10.5M in funding from Cisco and Data Collective with additional participation from existing investors Trinity Ventures, True Ventures and Matrix Partners. Loggly performs analytics on machine data from applications and platforms and transforms that data into ways that IT administrators and business stakeholders can consume. The principal use case for the company’s log management platform concerns the analysis of log data generated by cloud-based applications that generate massive amounts of log data on a daily basis in verticals such as ecommerce, gaming and social media. Today, Loggly also announced the release of its second generation log management platform which it expects will drive growth at multiples that exceed the five fold increase in growth that it experienced in comparison to last year. Loggly differentiates itself from competitors such as Splunk by way of its SaaS infrastructure, and focus on solutions targeted towards web-based traffic in addition to its enhanced data visualization functionality. According to VentureBeat, Loggly was instrumental in helping President Obama earn re-election by providing his campaign staff with insight into web traffic specific to its cloud based election software applications. Current customers of San Francisco-based Loggly include Intuit, PGI, Salesforce, Samsung and Uber.