Google Rebrands Suite Of Products And Services As “Google Cloud”

Google has announced a rebranding and restructuration of select products from its portfolio under the rubric “Google Cloud”. Google Cloud encompasses the Google Cloud Platform, Google’s productivity apps such as Gmail and Google Docs as well as its suite of machine learning tools and mapping applications. All Android devices and Chromebooks are now part of the Google Cloud as well. Importantly, the Google Cloud brand also features services that propel the digital transformation of enterprises by providing consultative and engineering support and professional services to help organizations transform their digital persona in collaboration with Google’s suite of cloud and machine learning products. The restructuration of a multitude of Google’s products under the Google Cloud umbrella, in conjunction with its foregrounding of service offerings geared toward digital transformation, marks a significant first step with respect to Google’s rebranding as a cloud product and service geared toward the digital needs of the contemporary enterprise. With the unveiling of the new Google Cloud brand, Google squarely positions itself as a partner of companies actively engaged in digital transformation and extends the tentacles of its products and services deeper into the enterprise.

Advertisements