This week, Spotify announced plans to transition its core music platform to the Google Cloud Platform from its on premise data center infrastructure. Once complete, Spotify’s migration to the Google Cloud means that over 30 million songs, 75 million users and 2 billion playlists will be hosted on the Google Cloud Platform. Nicholas Harteau, VP of Engineering & Infrastructure at Spotify, elaborated on its decision to choose Google as opposed to other public cloud providers as follows:
What really tipped the scales towards Google for us, however, has been our experience with Google’s data platform and tools. Good infrastructure isn’t just about keeping things up and running, it’s about making all of our teams more efficient and more effective, and Google’s data stack does that for us in spades.
Google has long been a thought-leader in this space, and this shows in the sophistication and quality of its data offerings. From traditional batch processing with Dataproc, to rock-solid event delivery with Pub/Sub to the nearly magical abilities of BigQuery, building on Google’s data infrastructure provides us with a significant advantage where it matters the most.
Here, Harteau remarks on the richness of Google’s data offerings such as BigQuery and Dataproc as key factors in its decision to choose Google, over and beyond considerations related to the provisioning and management of infrastructure. The blog post elaborates how Google’s data offerings and analytics have the potential to make Spotify’s “teams more efficient and more effective” by delivering granular and timely data analytics to enable the company to more deeply understand user behavior and subsequently deliver a richer user experience. Spotify’s decision to choose Google over Amazon Web Services and Microsoft Azure represents a stunning affirmation of Google’s cloud platform that pointedly illustrates Google’s product differentiation within the public space given its venerable reputation for specializing in analytics on big data of both the streaming and batch varieties. Expect Google to continue foregrounding its data analytics as the cloud wars continue to escalate, particularly as Oracle beefs up its public cloud offerings and Amazon Web Services and Microsoft Azure similarly enrich their platforms through aggressive product development and strategic acquisitions.