MapR Announces Selection By MediaHub Australia For Digital Archiving And Analytics

MapR recently announced that MediaHub Australia has deployed MapR to support its digital archive that serves 170+ broadcasters in Australia. MediaHub delivers digital content for broadcasters throughout Australia in conjunction with its strategic partner Contexti. Broadcasters provide MediaHub with segments of programs, live feeds and a schedule that outlines when the program in question should be delivered to its audiences. In addition to scheduled broadcasts, MediaHub offers streaming and video on demand services for a variety of devices. MediaHub’s digital archive automates the delivery of playout services for broadcasters and subsequently minimizes the need for manual intervention from archival specialists. MapR currently manages over 1 petabyte of content for the 170+ channels that it serves, although the size of its digital archive is expected to grow dramatically within the next two years. MapR’s Hadoop-based storage platform also provides an infrastructure that enables analytics on content consumption that help broadcasters make data-driven decisions about what content to air in the future and how to most effectively complement existing content. MediaHub’s usage of MapR illustrates a prominent use case for MapR, namely, the use of Hadoop for storing, delivering and running analytics on digital media. According to Simon Scott, Head of Technology at MediaHub, one of the key reasons MediaHub selected MapR as the big data platform for its digital archive concerned its ability to support commodity hardware.

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