Hampton Creek Raises $90M In Series C Funding For Advanced Analytics-Driven Food Startup

Big data analytics food startup Hampton Creek has raised $90M in Series C funding in a round led by Horizons Ventures and Khosla Ventures with additional participation from Facebook co-founder Eduardo Saverin. Salesforce.com founder and CEO Marc Benioff and other private investors. Hampton Creek uses advanced analytics to identify plants that enable the production of egg-free food products that contain fewer artificial ingredients, taste better and are healthier than their competitors. The funds will be used to advance its research and development efforts and accelerate the distribution of its products in collaboration with other major food vendors. In particular, Hampton Creek intends to use the funding to expand its market presence in Asia by distributing an eggless scrambled egg product that responds to consumer and watchdog concerns about the lack of sanitary conditions in which eggs are harvested in Asia. To date, Hampton Creek’s products include Just Mayo and Just Cookies. The company intends to release Just Pasta and Just Scrambled in 2015. Meanwhile, on Thursday, multi-billion dollar food conglomerate Unilever recently dropped its October lawsuit against Hampton Creek that claimed Hampton Creek’s Just Mayo, eggless mayonnaise product is not mayonnaise because it lacks eggs. In dropping its lawsuit, Unilver backpedaled and praised “Hampton Creek’s commitment to innovation and its inspired corporate purpose,” while noting the sharing of “a vision with Hampton Creek of a more sustainable world.” Hampton Creek has now raised a total of $120M that includes $23M in Series B funding from earlier this year.

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