Today, Treasure Data announces a partnership with Yahoo! JAPAN whereby Yahoo! JAPAN will resell the Treasure Data platform to customers interested in leveraging the platform’s Big Data capture, processing and analytics capabilities. Branded the Yahoo! JAPAN Big Data Insight, the collaboration between Treasure Data and Yahoo! JAPAN will allow organizations to store and run analytics on massive amounts of real-time data without managing the relevant hardware infrastructure or mastering the intricacies of MapReduce. The Treasure Data platform embodies the intersection between cloud computing and Big Data given that customers have the opportunity to take advantage of Treasure Data’s cloud for storing Big Data as illustrated below:
The graphic above illustrates the Treasure Data platform’s ability to collect, store and run real-time analytics on massive amounts of cloud-based data. Worth noting about the Treasure Data platform is that although the platform specializes in Big Data processing and analytics, data is not stored within the HDFS Hadoop data format. Instead of HDFS, the Treasure Data platform stores data as Plazma, its “own distributed columnar storage system” that boasts attributes such as scalability, efficiency, elasticity and a schema-less architecture. Plazma’s columnar storage structure means that queries can focus on swathes of data in contrast to the entire dataset, thereby enabling faster queries, more effective use of the platform’s schema-less data model and superior performance all around. Plazma is achieved by transforming row-based JSON data into a columnar format that optimizes storage and the processing of analytical queries. Treasure Data’s resulting analytical platform features use cases such as web-based data from software applications and mobile applications in addition to data from the internet of things such as appliances and wearable devices. Today’s announcement represents a huge coup for Treasure Data because of the co-branding of its technology alongside Yahoo, one of the industry’s experts in the storage, processing and analysis of Big Data. Moreover, the collaboration with Yahoo promises to strengthen Treasure Data’s market presence in Japan and potentially pave the way for greater market expansion into Asia and the Pacific Rim, more generally.