Teradata continued its spending spree by acquiring the Mountain View, CA-based Hadoop consulting firm Think Big Analytics on Wednesday. The acquisition of Think Big Analytics will supplement Teradata’s own consulting practice. Think Big Data Analytics, which has roughly 100 employees, specializes in agile SDLC methodologies for Hadoop consulting engagements that typically last more than a month but less than a quarter of a year. According to Teradata Vice President of Product and Services Marketing Chris Twogood, Teradata has “now worked on enough projects that it’s been able to build reusable assets” as reported in PCWorld. Think Big Analytics will retain its branding and its management team will remain at the company’s Mountain View office. Teradata’s acquisition of Think Big Analytics comes roughly two months after its purchase of Revelytix and Hadapt. Revelytix provides a management framework for metadata on Hadoop whereas Hadapt’s technology empowers SQL developers to manipulate and analyze Hadoop-based data. Teradata’s third Big Data acquisition in less than two months comes at a moment when the Big Data space is exploding with a proliferation of vendors that differentially tackle the problem of data discovery, exploration, analysis and visualization with respect to Hadoop-based data. The question now is whether the industry will experience early market consolidation as evinced by startups snapped up by larger vendors or whether the innovation that startups provide will be able to survive a land grab in the Big Data space initiated by larger, well capitalized companies seeking to complement their Big Data portfolio with newly minted Big Data products and technologies. Terms of Teradata’s acquisition of Think Big Analytics were not disclosed.