Neo Technology recently announced that retail giants such as eBay and Walmart are using graph database Neo4j in production-grade applications that improve their operations and marketing analytics. In a recently published case study, Neo Technology revealed how eBay’s e-commerce technology platform acquisition, Shutl, leverages Neo4j to expedite delivery to the point where customers can enjoy same day delivery in select cases. Shutl constitutes the technology platform that undergirds eBay Now, a service that delivers products in 1-2 hours from local stores by means of relationships between couriers and stores. eBay decided to make the transition from MySQL to Neo4j because:
Its previous MySQL solution was too slow and complex to maintain, and the queries used to calculate the best route additionally took too long. The eBay development team knew that a graph database could be added to the existing SOA and services structure to solve the performance and scalability challenges. The team turned to Neo4j as the best possible solution on the market.
According to Volker Pacher, Senior Developer at eBay, eBay found that Neo4j enabled dramatic improvements in its computational and querying ability:
We found Neo4j to be literally thousands of times faster than our prior MySQL solution, with queries that require 10-100 times less code. Today, Neo4j provides eBay with functionality that was previously impossible.
eBay’s current ecommerce technology platform leverages Ruby, Sinatra, MongoDB, and Neo4j. Importantly, queries “remain localized to their respective portions on the graph” in order to ensure scalability and performance. Walmart, meanwhile, uses Neo4j to understand the online habits of its shoppers in order to deliver more relevant real-time product recommendations for their online shoppers. Neo4j’s adoption by eBay and Walmart symptomatically illustrates how graph databases are disrupting the nature of real-time analytics, a trend further underscored by Pivotal HD 2.0’s integration of GraphLab into its offerings, and the use of graphing technologies by startups such as Aorato.