Recovery as a Service vendor Axcient revealed details of a “swap-out” program designed to provoke customers that currently use vendors such as Symantec, Datto, eFolder and Stroragecraft into swapping out their existing backup and recovery solution in favor of Axcient’s cloud-based service. Axcient claims that service providers that have switched to its cloud-based backup and recovery solution experience a 30% increase in margins in addition to the ability to protect designated infrastructures in less than 15 minutes. Axcient’s announcement of its swap-out campaign comes roughly five weeks after its release of a virtual appliance that accelerates the installation process and reduces the total cost of ownership specific to deploying its solution. More than a simple backup and recovery service, Axcient’s cloud-based solution provides an innovative interface for recovering specific files as opposed to entire swaths of infrastructure by way of impressive search functionality that allows customers to locate backups of the files or folders that they are seeking to restore. Because its platform is built within a cloud-based infrastructure, Axcient promises to disrupt the economics of backup solutions for the enterprise by delivering a business continuity offering that competes in price, agility and richness of recovery functionality. Customers who exchange their current backup solution for Axcient by April 15, 2014 will be rewarded with a Rolex watch worth up to $20,000.