Treasure Data, a cloud-based big data acquisition and analytics vendor, recently elaborated details of its first solution for the digital gaming industry. The solution takes advantage of Treasure Data’s managed solution for Big Data to provide game developers actionable business intelligence regarding the usage of their products. Customers can define their own rules for data collection and the kinds of user interactions of interest without being constrained to generic, templates that govern data acquisition. Moreover, customers can nimbly update the rules for data collection as their analytic interest in user behavior evolves over time. Because setup can typically be completed in less than two weeks, Treasure Data gaming customers can stand to derive rich, analytic insights about game user behavior in less than a month from the date of configuration of their game/application. Subsequent analytics will be delivered in real-time through a combination of dashboards, queries and data visualization technology.
The speed and frequency at which insights about user behavior can be delivered to business and product development stakeholders means that customers can shorten their product development lifecycles as a result of the analytic insights delivered by the Treasure Data platform. Treasure Data’s gaming solution represents a specific use case for its platform for acquiring, storing and analyzing streaming data. Data analysis takes place either via SQL, Treasure Data’s proprietary dashboards or connections to business intelligence applications such as Tableau for data visualization purposes. Importantly, the platform is deployed via a fully managed service whereby customers make no investment in the hardware required for data acquisition and storage but are nevertheless able to export their data at any time for deeper dives and customized analytics. Other use cases for the Treasure Data platform include acquisition and analysis of meteorological, cartographic or telemetry-based data, web-based data, or data from the internet of things.
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