Machine data analytics company Glassbeam recently announced the finalization of $3M in equity funding in yet another affirmation of the vitality of the machine data space. The funding raise was led by the VKRM group. Glassbeam specializes in transforming analytics on machine data into actionable business intelligence that customers can use for a variety of use cases including optimizing application performance, more effectively understanding their customer base or making broader strategic decisions. The funding will be used for product development, the expansion of Glassbeam’s sales operations team and creation of a data science team dedicated to developing algorithmic insights from Big machine data. Glassbeam delivers its machine data analytics solution by way of a SaaS platform that provides a suite of customizable dashboards on topics such as performance or capacity management with respect to a specific IT infrastructure. Insights are derived through its semiotic parsing language (SPL), a domain specific language used for understanding relationships between elements of machine data. Glassbeam competes with the likes of Sumo Logic, Splunk and SaaS machine data analytics vendor Loggly. Current customers include IBM, Hitachi and EMC.