Just when OpenStack appeared to be grabbing the tech blogosphere’s attention with vendor endorsements revealed in conjunction with its Design Summit in San Francisco, Amazon Web Services reminded the cloud computing world of its market share dominance and technological leadership by releasing yet another component to its cloud computing platform. On Thursday, Amazon Web Services announced an online marketplace that allows customers to speedily deploy software from a range of other cloud vendors. Vendors in the AWS Marketplace include 10gen, CA, Canonical, Couchbase, Check Point Software, IBM, Microsoft, SAP AG, and Zend, as well as Drupal, MediaWiki, and WordPress. The AWS Marketplace simplifies access to cloud-based software for customers and thereby promises to offer vendors increased customer awareness of their products. Moreover, customers can benefit from the marketplace’s 1-click technology that simplifies deployment and allows users to try out software for customized trial periods without being confined to 30 or 60 day trial periods that expire and subsequently require expensive subscriptions. Prices vary based on the software vendor although, in the case of open-source software such as WordPress, customers pay only for the additional amount of storage and computing power required of the application.
Key features of the Amazon Web Services marketplace include:
• A centralized collection of software that can be deployed on the Amazon Web Services infrastructure.
• Billing managed by Amazon Web Services for participating software vendors.
• Simplified billing for customers who will now receive one invoice for both hardware and software usage.
The marketplace aptly illustrates Amazon Web Services’s intention to morph into a one stop shopping ground for cloud computing. The AWS Marketplace promises to vault the Seattle-based cloud startup turned behemoth into the de facto initial point of contact for customers seeking to deploy or develop cloud-based software because of its streamlined access to an ecosystem of software products. One critical metric of the marketplace’s success will be how many other cloud and big data vendors make their software available within the AWS Marketplace. PaaS vendors, in particular, may elect to offer their products within the AWS marketplace in an effort to solicit the attention of customers with a combination of IaaS and PaaS cloud computing needs. If this week’s Splunk IPO was any indication, Big data may also become a notable category of vendors for the AWS Marketplace as Big Data appears to have finally arrived in the eyes of investors and tech journalists at large.