Rackspace

Rackspace Partners With Microsoft To Deliver Professional Services For Azure Cloud Platform

On July 13, Rackspace and Microsoft announced a partnership whereby Rackspace will include Microsoft Azure within the purview of its legendary fanatical support qua professional services. Rackspace will help Azure customers optimize their Azure deployments by minimizing costs, optimizing performance and providing consultative support regarding infrastructure and application architecture, deployment and ongoing configuration and monitoring. In addition to delivering its professional services arm to Azure customers, Rackspace will offer hybrid cloud solutions that combine the Rackspace private cloud, hosted on the Microsoft Cloud Platform, featuring Azure. The availability of Rackspace’s professional services for the Azure cloud represents a huge coup for both Rackspace and Microsoft. Having struggled to keep pace with the likes of Amazon, Microsoft and Google Cloud Platform, Rackspace’s partnership with Microsoft positions it strongly to command a leadership position in the market for professional services for cloud products and services. Meanwhile, Microsoft stands to gain from Rackspace’s reputation for impeccable support and managed services that builds on Rackspace’s deep expertise with Microsoft technologies.

Within the larger context of the industry, the Rackspace-Microsoft partnership promises to tilt the momentum for IaaS-focused cloud services toward Microsoft and away from Amazon Web Services because of Rackspace’s venerable reputation for cloud-related professional services. By tapping into Rackspace’s sweet spot for fanatical support, Microsoft gives its customers the option of leveraging a professional services partner with impeccable IaaS, private cloud and managed cloud solutions credentials. All this means that Azure enterprise customers need no longer depend on internal cloud resources for their deployments but can rather reap the benefits of Rackspace consultants to accelerate the timeline for their deployments while expanding scope and complexity as needed. The deal between Rackspace and Microsoft illustrates one of the ways in which CEO Satya Nadella’s cloud experience is bearing fruit for Microsoft given its success in implementing an array of impressive partnerships that render the Azure platform open to an increasingly impressive roster of technologies and vendors. As such, the collaboration with Rackspace adds a notable feather to Microsoft’s cap that further distinguishes Azure not only from Amazon Web Services but also from the Google Cloud Platform.

Categories: Microsoft, Rackspace

451 Research Group Report Shows AWS Leads IaaS Space Amidst Increased Competition From Microsoft Azure And Rackspace

According to a 451 Research Vendor Window assessment, the battle for IaaS leadership has intensified even though Amazon Web Services (AWS) remains the clear front-runner. Respondents to the 451 vendor evaluations revealed that 57% of enterprise customers use AWS whereas Microsoft Azure is used by 42% of customers. AWS was cited as the most important customer in 35% of all cases, ahead of Microsoft Azure, which garnered 20% of votes in the same category. Rackspace earned the highest ratings for the IaaS vendor capable of fulfilling Guaranteed SLAs and was tied with AWS for its ability to fulfill customer needs. While AWS received high ratings with respect to Experience and Technical Innovation, Microsoft Azure, in contrast, was rated lower than most of its competitors with respect to Experience and Support for Open-Source Software. Meanwhile, in the private cloud market, the 451 Research Vendor Window Assessment found that VMware claims a presence in 70% of enterprises with its ESX and vCloud virtualization platforms. Nevertheless, the survey also found that more than 70% of VMware customers have deployed other solutions for private clouds such as OpenStack or Microsoft Cloud OS, for example.

Michelle Bailey, Senior Vice President, Digital Infrastructure and Data Strategy at the 451 Research Group, remarked on the significance of the findings as follows:

While the 2015 Vendor Window for IaaS shows Amazon Web Services as the clear leader based on multiple metrics, Microsoft Azure, Rackspace and VMware’s vCloud Air are becoming competitive challengers. As more mainstream customers move business-critical workloads to cloud environments, the decision criteria for evaluating potential vendors change relative to early cloud adopters, and in turn so do the vendors under consideration.

Here, Bailey notes how the IaaS assessment reveals the emergence of “competitive challengers” to the leadership role of Amazon Web Services as the criteria for IaaS vendor selection evolves in relation to the evolving maturity of cloud adoption within the enterprise. The bottom line here is that, even though Amazon Web Services remains the most widely used and, in many ways, respected vendor within the IaaS space, enterprises are increasingly reviewing alternative options to AWS, particularly as the space features an increasing number of robust options that can variously go toe to toe with AWS regarding attributes such as customer service and ability to support SLAs. More importantly, the battle for IaaS market share is likely to become even more competitive as the progressive maturity of Big Data technologies and analytics means that enterprises are likely to seek cloud platforms that can not only support, but also streamline and simplify the adoption of Hadoop and NoSQL. Regardless, exciting times are ahead for the cloud industry as IaaS vendors mature their product and service offerings in ways that give customers the confidence to select multiple vendors to minimize risks of vendor lock-in while concomitantly enriching their knowledge of the IaaS space by sampling the heterogeneity of offerings available on the market today.

Categories: Amazon Web Services, IaaS, Microsoft Azure, Rackspace

Rumors Continue To Swirl About Rackspace’s Acquisition By CenturyLink

Rumors continue to abound that Rackspace is on the verge of acquisition, but we’ve heard little in the way of definitive news about a prospective vendor just yet. On September 7, Bloomberg reported that CenturyLink is interested in acquiring the San Antonio-based IaaS vendor turned managed cloud hosting provider. A CenturyLink acquisition of Rackspace would make sense given its cash on hand and previous acquisitions of Savvis and Tier 3. That said, Rackspace’s market value of $5.6B based on share prices renders it an extremely expensive purchase that may not easily yield the return on investment sought by its acquirer. Moreover, Rackspace’s recent decision to pivot on its core IaaS offering by delivering managed cloud hosting services fails, at a glance at least, to deliver reusable intellectual property to the degree required of a $5.6B purchase. In any case, Rackspace’s decision to transition toward managed cloud hosting represented a strategic maneuver that materialized far too late for it to remain even remotely competitive in a market landscape featuring the likes of Amazon Web Services, Microsoft Azure and Google Compute Engine. The only hope for the San Antonio-based company, now, is that a buyer emerges with the cash and strategic vision to subsume Rackspace’s technology, people and processes into a larger enterprise infrastructure on the scale of a telecommunications provider such as CenturyLink. The more that rumors proliferate about Rackspace’s acquisition with no ensuing result, however, the more deleterious the result will be for Rackspace in its attempt to find its footing, let alone a buyer.

Categories: Rackspace

Vormetric And Rackspace Partner To Offer Encryption Services On Rackspace Cloud

Rackspace has partnered with San Jose-based Vormetric to deliver encryption solutions for the Rackspace cloud via Vormetric’s Transparent Encryption Solution. Vormetric’s Transparent Encryption provides encryption at rest solutions for Rackspace’s managed cloud offerings without compromising the performance of the encrypted infrastructure. Rackspace joins the Vormetric Cloud Partner Program and offers its customers encryption and key management services that not only bolster cloud data security, but also facilitate the achievement of compliance regulations that require encryption. With Vormetric, Rackspace customers can maintain control of the encryption keys, implement advanced role based access and receive notifications that suggest whether a security breach is in progress. Rackspace’s inclusion in the Vormetric Cloud Partner Program further consolidates the positioning of Vormetric as a leader in the cloud data security space. Other participants in Vormetric’s Cloud Partner Program include Amazon Web Services, Google Cloud Platform, Microsoft Azure and Virtustream.

Categories: Rackspace | Tags: ,

Rackspace and Datapipe Take Leadership Positions In Gartner Magic Quadrant For Cloud-Enabled Managed Hosting, North America

Datapipe and Rackspace take the two leadership positions in the Gartner Magic Quadrant for Cloud-Enabled Managed Hosting, North America as illustrated below. Datapipe offers fully managed hosting solutions on Amazon Web Services in addition to private cloud and hybrid cloud solutions. Rackspace, meanwhile, recently introduced a managed cloud service that builds upon its branding for “fanatical support” by delivering managed infrastructure and managed operations solutions. CenturyLink was also positioned strongly as a visionary with a strong ability to execute. Managed hosting solutions are likely to play a critical role in the next phase of the evolution of IaaS adoption as organizations increasingly strive to simplify and streamline IaaS adoption by transferring responsibility for provisioning, managing and troubleshooting IaaS environments to vendors who specialize in managed cloud solution delivery.

Source: http://go.datapipe.com/gartner_cloud_enabled_magic_quadrant_2014

Disclaimer: This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Datapipe here or Rackspace here. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Categories: Datapipe, Rackspace | Tags: ,

Rackspace Announces Managed Cloud Services, But Is It Enough?

Rackspace recently announced details of a managed cloud service plan that gives customers the opportunity to take advantage of managed services for their cloud deployments. The managed cloud service plan comes in two forms: (1) managed infrastructure, which provides advisory services regarding infrastructure set-up and architecture; and (2) managed operations, which enables Rackspace engineers to access customer servers to tweak code as necessary. The managed infrastructure and operations offerings represent Rackspace’s attempt to differentiate itself from competitors such as Amazon Web Services and Windows Azure, both of which demand greater responsibility on the part of developers and IT staff to provision, configure, deploy and manage Infrastructure as a Service environments. The introduction of the managed cloud service pivots on Rackspace’s famed “fanatical support” by building on the company’s strengths as a leader in consultative support for IaaS deployment and management. Rackspace President Taylor Rhodes summarized the new managed cloud offerings as follows:

Our basic level, called Managed Infrastructure, offers Fanatical Support with much more managed service than do the more-expensive, premium service levels offered by many of our competitors. Our higher service level, called Managed Operations, provides even more managed services, up the stack into the support of application level — addressing customer needs that most of our rivals won’t even touch.

Components of the managed infrastructure offering include architectural advice, support for workload migration and scaling, launch assistance and round the clock availability of cloud engineers to troubleshoot and resolve issues. Managed operations additionally delivers support for operating systems, web servers, database servers, cloud databases, cloud backup and monitoring and user provisioning and permissions. Rackspace’s managed infrastructure offering is priced at $.005/GB, assuming a $50 minimum per month while managed operations is priced at $.02/GB, with a $500 monthly minimum. In addition to its managed cloud service, Rackspace announced details of an expanded program for developers and more transparent pricing. Altogether, Rackspace’s new managed cloud offering is likely to give it some short term publicity and inject new life into its ailing IaaS positioning, but the San Antonio-based company will need a deeper transformation if it intends to seriously compete with the big players in the IaaS space, particularly given that competitors such as Amazon Web Services already partner with other vendors to offer managed services comparable to those revealed by Rackspace last Tuesday.

Categories: IaaS, Rackspace | Tags: , , ,

Rackspace Renders Hadoop Available Via Hortonworks Data Platform On Its Public Cloud and Managed Hosting Platform

On Monday, Rackspace announced the availability of the Hortonworks Data Platform (HDP) powered by Apache Hadoop within both its managed hosting environment and public cloud infrastructure. Customers can additionally choose a hybrid approach to leveraging the Hortonworks distribution of Apache Hadoop on Rackspace’s offering by using the managed hosting offering for Hadoop hosted within a private cloud in conjunction with a Hadoop deployment on its public cloud platform. The news of the availability of HDP as part of Rackspace’s suite of offerings represents part of a broader move by the San Antonio-based company to offer databases and datastores over and beyond SQL and Oracle. Rackspace’s recent acquisition of ObjectRocket and Exceptional Cloud Services, for example, means that, in addition to Hadoop, it will be offering MongoDB as well as Redis To Go as a service in the near future as well. The integration of HDP within the Rackspace platform illustrates the phenomenon of convergence within the IT industry whereby cloud platforms are converging with Big Data platforms as both technologies become sufficiently maintstream such that customers feel comfortable experimenting with the conjunction of both cloud hosting environments and the likes of Hadoop and MongoDB. More specifically, cloud adoption appears to be accelerating Big Data adoption given that customers now have ample opportunities to experiment with cloud-based Hadoop environments without shouldering the burden of its deployment and maintenance.

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