This week, Christophe Bisciglia, founder of Cloudera, the commercial distributor of Apache Hadoop, launched a startup called Odiago that features a Big Data product named WibiData. Bisciglia launched WibiData with the backing of Google Chairman Eric Schmidt, Cloudera CEO Mike Olson, and SV Angel, the Silicon Valley-based angel fund. WibiData manages investigative and operational analytics on “consumer internet data” such as website traffic on traditional and mobile computing devices. WibiData leverages an Hbase and Hadoop technology platform that features the following attributes: (1) All data specific to a single user/machine/mobile device is organized within one Hbase row; (2) “Produce,” an analytic operator that functions on individual rows. Produce maps data from individual rows into interactive user applications. Produce also performs analytic operations such as classification and weightage of different rows in conjunction with an analytic rules engine; (3) “Gather”, an analytic operator that operates on all rows combined.
WibiData’s “Produce” and “Gather” components operate within a single table database structure in which the schema can dynamically evolve over time. Whereas most relational databases hold a single value in a cell, WibiData’s non-relational database structure allows for an entire table to be stored within a cell. Moreover, WibiData features fewer data manipulation language capabilities for retrieving, updating, inserting and deleting data than SQL. Curt Monash provides a terrific technical overview of WibiData in his blog DBMS2. For more about the company’s founders, see TechCrunch.